The company also recently launched a new “Plus One” feature. It also allows users to dive into quick conversations with others before a match is made. For example, the aforementioned new Explore section features events, as well as new ways to discover matches by interests. This latest launch comes as Tinder has been rolling out new features to allow users to engage with others in new ways. The company says about 40% of Gen Z Tinder users have already added Anthems to their profiles and when they do, they see nearly a 10% increase in matches. “Songs are deeply personal, and Music Mode is a place to spark something new through music.” “Now with Music Mode, our members can experience that feeling when you’re at a party and you find out someone else loves the same songs you do,” said Kyle Miller, the vice president of product innovation at Tinder, in a press release. Tinder notes that the new feature builds on the natural ties between music and human connections by allowing users to connect through their tastes in music. The new feature will be found on Tinder’s interactive “Explore” page. Music Mode will be rolling out to Tinder users globally, in all markets where Spotify is available, in the coming weeks. This latest integration is a new way for users to discover their potential matches’ favorite songs. It’s worth noting that Tinder and Spotify first partnered in 2016 to launch the Anthem feature, which allows users to add music to their dating profiles. Users who link their Spotify accounts and add a chosen song, called an “Anthem,” to their Tinder profiles will be able to enter Music Mode.
Tinder is partnering with Spotify to launch a new “Music Mode” feature where users will hear a 30-second looped preview of a potential match’s chosen song while checking out their profile.
0 kommentar(er)
